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Facebook Attribution Training

Facebook Attribution Training

The path to purchase is often fraught with danger for the digital marketer. When you’re creating a purchase funnel it’s easy to forget that it’s PEOPLE in the funnel (not just impressions, video views or conversions) and a lot of the time, people don’t make any sense. They see an ad on Facebook and of course they immediately click to your website and purchase! Isn’t that the dream…but we all know that isn’t exactly how it happens.

Persona's and why you NEED them

Persona's and why you NEED them

Finding your target audience is a major part of the success of your campaign and going a step further to create personas for your audiences will guarantee a higher conversion rate. By understanding your audiences and showing them what they want before they know they want it, all you’ll need to do is sit back and watch your business climb.

World Record? Don't Mind If We Do

World Record? Don't Mind If We Do

Here at Expose, we’re not just eCommerce ninjas. We also have a skilled Lead Gen team who recently cracked a personal best and world record for one of our health and fitness clients!

5 Common UX Mistakes

5 Common UX Mistakes

Creating a brand and showing the world who you are has never been more important. Simply making a site and letting it run isn’t enough to convert traffic and grow your business. A website is the face of your brand, the first thing most people look at when they see or hear your name, and it needs to be up to scratch and built to make conversions.

CRO Tips & Tricks

CRO Tips & Tricks

CRO is better known as Conversion Rate Optimization, the general practice of generating and converting users by guiding them through a seamless website. The end goal is to improve your website and turn more visitors into customers.

EOFY Tips for Online Retailers

EOFY Tips for Online Retailers

It’s almost June... And you know what that means… it’s time for an end of year sale! Here are a few things you should consider to help boost your bottom line with a winning EOFY strategy.

'Where The People At' | BTA Recap Ep 3

'Where The People At' | BTA Recap Ep 3

As an intro to this week's episode we are noticing that not only has the podcast been great in sharing information to those interested in the digital marketing world, but for us as well. Having regular conversations about our progress and findings has sparked more ideas for the team this week; surrounding audiences, and how to maximize them when running campaigns.

'What's In The Stats?' | BTA Recap Ep 2

'What's In The Stats?' | BTA Recap Ep 2

This week was all about numbers, understanding them, and figuring out where they were pointing us.

'Ride the Wave' | BTA Recap Ep 1

'Ride the Wave' | BTA Recap Ep 1

The main theme of this week was how businesses have been shifting with the current environment and pivoting their marketing to make the most of the current situation and ‘ride the wave’.

Communication is KEY

Communication is KEY

We have learned a LOT since working from home. We were optimistic heading into this situation so we grabbed it by the horns and have basically become WFH pros!